Why Tools Matter for Beginners
Digital marketing can seem overwhelming at first. The good news? There are tonnes of free tools that simplify the process and give you hands-on experience—without spending a rupee.
Here’s a list of the best free tools every student should try in 2025 to learn and grow.
1. Canva – For Stunning Visuals
Use it for: Instagram posts, YouTube thumbnails, presentations, resumes
Why we love it: A drag-and-drop editor with thousands of templates.
Pro Tip: Use the “Instagram Story” template to create ads or story highlights for practice.
2. Ubersuggest – SEO Made Easy
Use it for: Keyword research, traffic analysis, competitor research
Why we love it: a beginner-friendly interface and clear SEO suggestions.
Pro Tip: Try typing your favourite brand’s URL and analyse what keywords bring them traffic.
3. Google Analytics – Track Real Results
Use it for: Understanding website visitor behavior
Why we love it: Standard in the industry. You’ll use it everywhere.
Pro Tip: Create a dummy blog and connect GA to see real insights.
4. Mailchimp (Free Plan) – Start Email Campaigns
Use it for: Email marketing, newsletters, automations
Why we love it: Simple drag-and-drop campaign builder + automation workflows.
Pro Tip: Build a sample newsletter for your classmates or your portfolio site.
5. Buffer – Schedule Social Media Posts
Use it for: Post scheduling, planning social media strategy
Why we love it: a clean dashboard, perfect for students managing multiple platforms.
Pro Tip: Use Buffer to test a week-long content calendar for your personal brand.
6. ChatGPT – Your Marketing Assistant
Use it for: Brainstorming content, writing ad copy, generating email ideas
Why we love it: Instant help for writing, research, and campaign concepts.
Pro Tip: Ask it to generate a week of Instagram captions or SEO blog headlines.
Bonus Tools
| Tool | Purpose |
|---|---|
| Notion | Organizing projects/tasks |
| Trello | Visual content calendars |
| Grammarly | Perfecting your writing |
| AnswerThePublic | Content & keyword research |
Start Practicing Now
Don’t wait for a job to use these tools. Create a mock brand, run sample campaigns, and track analytics to build a real portfolio.